Server-Side Tracking Vs. Pixel Tracking - Which is Better?
Tracking conversions across numerous systems is a daily battle for eCommerce marketing experts. As personal privacy policies obtain more stringent and internet browsers restrict tracking capacities, exact data becomes more difficult to catch.
Pixels are very easy to establish, but can be blocked by ad blockers and privacy devices. That's why marketing experts are turning to server-side monitoring solutions like Meta's Conversion API.
Benefits of S2S Tracking
Server-side tracking (S2S Tracking) is a data collection technique that takes the problem of accumulating and refining user information off the client's browser. This results in much better efficiency, boosted customer experience, and the capacity to comply with data privacy regulations.
By loading a tracking script directly on the server, S2S tracks interactions without counting on third-party cookie or pixel tags. This makes it much less prone to errors as a result of internet browser constraints and advertisement blockers and gives more control over what information is shared with each vendor.
It also enables businesses to categorize data attributes based on purpose and legal premises, that makes it less complicated to comply with information personal privacy regulations. Nonetheless, applying S2S Tracking calls for a huge financial investment in software and hardware in addition to specialized workers. This makes it a costly choice for smaller brands. Furthermore, the initial setup can be time-consuming. Nonetheless, once the system is running, it can supply exact information to all advertising channels in real-time.
Advantages of S2S Postback URL Tracking
As a result, it delivers dependable conversion monitoring for iGaming associates to enhance campaigns, decrease wasted ad invest and raise ROI. It likewise uses exceptional accuracy and reliability contrasted to Pixel Monitoring which is why it's the favored technique for a lot of associate platforms, networks and online marketers.
Pixels are easy to set up as they just need a piece of HTML code in the conversion page, nonetheless they are usually restricted by web browser restrictions (e.g. cookie-blockers and Safari ITP) resulting in imprecise monitoring and less precise acknowledgment. Furthermore, pixels can be quickly blocked by ad-blockers, leading to personal privacy worries for users. S2S is a much more dependable and exact monitoring technique that eliminates cookie-based constraints and makes sure user information security while also providing boosted safety and security features for fraudulence prevention. This makes it a fantastic choice for high-stakes projects and app installs where a precise conversion matter is vital. S2S can also supply much more precise acknowledgment data for mobile projects and advertisement delivery.
Negative Aspects of S2S Pixel Monitoring
Pixel tracking functions by putting an item of HTML referral marketing software code on your web site that sends information to the ad system. It's fairly easy to establish but is prone to protection dangers like being blocked by advertisement blockers and being inaccurate due to internet browser settings like restricting third-party cookies or Apple's Intelligent Monitoring Prevention (ITP).
Server-side monitoring bypasses these limitations by sending out conversion information straight from the analytics platform's web server to the individual's tool. This enhances monitoring accuracy and allows services to capture offline conversions such as call or in-store transactions. Server-side monitoring is also extra protected and aids companies follow stringent information security regulations like GDPR or CCPA.
As privacy plans become extra limiting and internet browsers limit tracking abilities, marketers require a better method to check their campaigns. This is why extra online marketers are changing away from pixels towards advanced analytics server-side tracking.
Verdicts
Server-side tracking is the means to go for data-driven advertising. It bypasses browser limitations, advertisement blockers, and privacy setups to accumulate and send real-time conversion information to analytics platforms. It is much more trusted, protected, and exact than pixel tracking and provides organizations much more control over their information collection procedures.
With ad stopping and personal privacy guidelines obtaining extra strict, marketing professionals are looking for options to typical pixel tracking. Server-to-server tracking is one choice that provides significant advantages over pixel monitoring. It's more robust, future-proof, and enables you to record a larger quantity of conversion information throughout platforms. Nevertheless, it calls for a considerable investment in facilities and technological proficiency. Luckily, remedies like RedTrack offer ready-made servers that can incorporate with significant analytics platforms without the need for substantial growth resources.